About 10 years ago, I came across this book and just loved it. It went out of print before I thought to buy it so it made my list of books I always look for when I go into used bookstores. During the holidays, I spent a day wandering around
The story of cereal as a staple of the breakfast table began as a by-product of the health movement during the early part of the 20th century in
Fast forward a few years and you’ll find that the cereal biz was perhaps the most influential industry to utilize advertising in radio and later in television. Cereal ads created some of the most memorable characters of our youths--Cap’n Crunch (conceived by Jay Ward, creator of Bullwinkle and Rocky), Tony the Tiger, Toucan Sam, Quisp, Quake, Lucky the Leprechaun, Sugar Bear and a zillion others--and we ate breakfast with them almost every day.
If you can find the book, buy it. Maybe read it over breakfast.