This was the lede in today's Shelf Awareness:
"Ah, the smell of pure print."--Spoken after a deep breath by a 10-year-old boy as he came into the Harry W. Schwartz Bookshop in Mequon, Wis., on Monday. The moment "made me smile along with the customers and booksellers who saw and heard him," Pattie Cox of Schwartz wrote, adding that Monday was the boy's birthday, and his parents had brought him to the store for a treat.
I hope that kid had a great 10th birthday.